3.12.2008

The Abercrombie & Fitch ED

Apparently Abercrombie & Fitch has donated enough money to a hospital in Ohio to get their name on a new ED and trauma center, and people are upset about it--saying that A & C sexualizes teens and it is the wrong message to send to people. The American Family Children's Hospital is apparently more palateable, as is the Nationwide Children's hospital. Hasbro and Mattel have branches.

Everyone's mad about A & C, similar to the ads that Benetton ran a few years ago, saying they are inappropriate. Interesting to juxtapose A & C with a new report that some 25% of teenage girls age 14 to 19 has one of 4 common STDs: HPV, Chlamydia, HSV, or Trichomonas. Any connection there? I leave it up to the reader.

The more troubling point is the number of EDs and Hospitals in the article that have turned to corporate funding. These aren't sports stadiums we're talking about; these are public resources. What does it say about us that the only way to fund a new ED is to turn to a clothing company? Especially given that patients are mandated initial stabilization by EMTALA, generated by the US Congress (yay!) Aren't we more worried that we depend on nekkid teenage models to pay for care?

Has anyone figured out how A & C sells actual clothes?

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